SheaMoisture UK has announced that as part of their global Community Commerce business model, they have launched a £40,000 fund to support UK minority owned salons survive during Covid-19, supporting the communities that have been disproportionately affected by the pandemic. The move comes after the success of the 1 Million Dollar Community Commerce Fund that was launched in April to support minority businesses in the USA. The SheaMoisture UK Community Commerce Salon Relief Fund will gift 3 grants of £10,000 to 3 separate salon owners, and 5 grants of £2,000 to five different salon owners. From 18th May – 31st May 2020, minority salon owners are being encouraged to enter the fund via social media at SheaMoisture UK’s Instagram page @SheaMoistureUK, and via this survey. The SheaMoisture UK Community Commerce Salon Relief Fund will gift grants to salon owners who can demonstrate how their business supports their community, how the funds will support their staff, elevate their future business goals and how they can demonstrate that they have positively adapted their business during Covid-19 – whether moving elements of their business online, donating to local hygiene banks and more. Winners of the fund will be selected by an expert judging panel. Editorial and Celebrity
Hairstylist Stefan Bertin, Entrepreneur and Founder of Treasure Tress, Jamelia Donaldson and natural hair influencer and owner of O So Curly, Shannon Fitzsimmons, aka UKCurlyGirl. They will also be joined by Entrepreneur and Founder of WCAN and Oja, Mariam Jimoh. The recipients of the SheaMoisture UK Community Commerce Salon Relief Fund will be announced on 5th June 2020. To support those selected for the SheaMoisture UK Community Commerce Salon Relief Fund, SheaMoisture UK has teamed up with WCAN. Since launching, WCAN (@WCANetwork) has been growing at an exceptional rate, becoming a hub for the personal and professional
development of black women throughout the UK, as well as partnering closely with businesses on strategies to attract, hire and retain talented black women. In addition, they support black female owned businesses by supporting them with money management, sourcing investment, business acumen sessions and networking opportunities with people and mentors who can push their ventures forward. Their 5,000 strong membership can attest to the number of opportunities they have discovered and been coached for through their platform. As part of the partnership with WCAN, the SheaMoisture UK Community Commerce Salon Relief Fund awardees will be supported with longer term business mentoring, business webinars to enhance acumen, Black Girl Magic online community support, business spotlight on partner websites, and general hands on support to help their business flourish through Covid-19 and beyond.

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