Selfridges and Dazed Beauty have announced Dazed Beauty Space, a 150m2 experiential pop-up space that brings the highly-influential, digital community of Dazed Beauty into the real world, radically transforming conventions to shape the future of beauty. The space, created by set designer Thomas Petherick, will live in the Beauty Workshop on the ground floor level of Selfridges and will host a six week-long programme of events open to the public including live make-up tutorials, workshops and treatments with some of the beauty and creative industry’s leading names. The bi-weekly programme includes: Future Instagram Trend Make-Up with Ana Tak; Nails As Sculpture with Sylvie Macmillan; Visionary Make-Up with Lucy Bridge and Charles Jeffrey; Vegan Beauty with Athena Paginton and Drag Race UK’s The Vivienne Does A Full Dragover. Members of the Selfridges and Dazed audience, general public, industry insiders and talent will be invited to explore the Dazed Beauty Space, attend events and also shop the Dazed Beauty Edit, which will feature a curated selection of products from brands including Tom Ford, Morphe, Pat McGrath Labs, Uoma, MAC Cosmetics and NARS. Dazed Beauty Space will also feature AR and AI filters created in collaboration with Geraldine Wharry, a future trend forecaster to imagine how self expression might evolve over the next one hundred years. Dazed Beauty Space runs from 9 March to 19 April, located at Selfridges, Beauty Workshop, Ground Floor Level, 400 Oxford Street, W1A 1AB.

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