Italian accessories brand Seconda Base has appointed GlamUMedia ahead of its UK launch. Seconda Base is aimed at women and offers lifestyle accessories for the laptop, tablet and smart phone. Designs are inspired by fashion and beauty trends with products including iPad covers embellished with Swarovski crystal elements, iPhone cases worn as handbags and power battery chargers that look like lipsticks. The design concept is carried through to the packaging, with iPhone cases packaged like makeup and beauty products. Retail prices range from £26 to £179. Products are currently available online at glam-net.com.