Saucony, a division of Wolverine Worldwide and global running lifestyle brand has appointed PR agency Brandnation to handle its UK media relations. The agency’s remit includes full management of the brand’s UK press office for trade, specialist and consumer media as well as the promotion of Saucony’s key sponsored events throughout 2015 including the Cambridge Half Marathon, Brighton Marathon, the London Marathon Expo and sponsorship of the English Cross Country Association which includes the English National Cross Country Championships and the English Cross Country Relay. Brandnation will also be managing Saucony’s social media content across all channels. The remit also encompasses the launch of Saucony’s major new multichannel marketing campaign Whoa in support of the new ISO-Series product launch for SS15; a range consisting of the re-engineered Triumph, Hurricane and the all-new Zealot.

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