Beauty brand Saint Iris Adriatica has announced their launch and appointed JJB Communications to handle their UK strategy and communications. Saint Iris Adriatica (SIA) is a brand created for time-stressed people with a passion for wellbeing. At the heart of the brand’s philosophy is the feeling of renewal and ‘mindfulness in motion’, called Fjaka or ‘elevated hygge’. Croatians believe that Fjaka is the antidote to stress, which comes from doing what you love. SIA is designed to deliver Fjaka with get-up-and-glow products to help customers maintain their natural balance.

www.siadriatica.com