Sainsbury’s unveils brand new Tu

 

Tu at Sainsbury’s has unveiled a completely new look and feel with contemporary branding and reinvigorated collections available in store now. The refresh is the biggest investment in the brand since Tu launched in 2004. In preparation for its tenth anniversary next year, Tu has revamped the brand to provide even more trend led pieces, as well as providing a stronger range of on trend collections and versatile essentials for the whole family. The reinvigorated collections have been streamlined to include more catwalk and global trend inspiration. Sainsbury’s has also invested in a 30-strong design team, bringing a renewed focus to key areas including womenswear, accessories, lingerie and denim. The AW13 collection will showcase Tu’s enhanced design credentials across all ranges. The womenswear collection includes a mix of 20’s and 30’s Great Gatsby inspired vintage pieces and clean, contemporary oversized coats and knits. The menswear range focuses on heritage pieces including fairisle knits and wax cotton jackets in addition to Nordic naval inspired items such as pea coats, chunky knits and dark denim. Childrenswear includes a vibrant mix of colourful knitwear, on trend outwear and an extensive mix of dress-up items. The range also introduces new fabrications including marl yarns and slub fabrics, as well as launching a new girlswear collection that has been ‘Made in Britain’ featuring fashion led, vibrant prints and designs. Prices start at £20 for men’s lambswool jumpers, from £35 for 100% leather handbags and from £12.50 for women’s jeans. The range will also be refreshed every 6 weeks. As part of the rebrand a new softer logo has been designed.