MirrorMePR has been appointed to handle all UK press and publicity for SAHEL, a London-based accessories brand founded by former fashion editor Charlie Davies. SAHEL began in 2008, in the desert of Burkina Faso where Charlie lived for seven years among the Fulani. Horse lovers by tradition, Fulani people used to dress their steeds in vibrant tassels to accentuate the horse’s movement and turn heads. All SAHEL bags and accessories employ this unique Fulani skill, evoking equine elegance and strength. The brand also offer a range of dog collars, leads and equestrian accessories.

SAHEL is committed to the preservation of traditional skills and revival of artisanal livelihoods. They adhere to Fair Trade principles and invest in their West African artisans’ communities, providing better access to health care, clean water and primary education.

www.saheldesign.com
@saheldesign