Beauty brand, Rimmel London, has announced the launch of the brand’s hero film to mark the start of the global “I will not be deleted campaign” campaign aimed at combating the issue of beauty cyber bullying. The emotive film features a number of young people who have had first-hand experience of the negative effects of beauty cyber bullying. The film, released today to coincide with the start of Anti-Bullying Week 2018, features a number of young people who have had first-hand experience of the negative effects of beauty cyber bullying from all corners of the globe who have been central to the development of the “I will not be deleted campaign” campaign. They are supported by Rimmel global brand ambassadors Rita Ora and Cara Delevingne sharing their own authentic stories of being on the receiving end of beauty cyber bullying.

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