Rimmel London has announced an evolution of their brand identity – LIVE THE LONDON LOOK. Created in collaboration with BETC London, the empowering new strapline and dynamic digital launch campaign is designed to capture the edgy, diverse and self-expressive attitude of Rimmel’s audience. To highlight and celebrate the edgy London Look vibe, Rimmel has created a new visual signature, the double L frame, to inspire memorable pictures with a bold attitude. The brand is also partnering with up-and-coming beauty influencers. These include make-up artist and model Portia Ferrari; rising star model Maddi Waterhouse; Vivienne Westwood’s model grand-daughter Cora Corré; and male teen beauty blogger Lewys Ball.

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