Trop50 partners with renowned designer Richard Nicoll to launch a limited edition dress

 

To celebrate the launch of Trop50, juice experts Tropicana and iconic fashion designer Richard Nicoll have joined forces to release a limited edition version of Nicoll’s trademark Stella t-shirt dress. The dress was unveiled this morning, modeled by Josephine De La Baume at the Trop50 pop-up shop on Carnaby Street, curated by renowned artist Robert Storey.

 

The Richard Nicoll for Trop50 Silk Stella dress features an exclusive pink and orange floral print.  Just 50 of the dresses have been created to celebrate the launch of new Trop50 juice drink, which has 50% less sugar and calories than regular juice. The dress will be available to buy for a limited time only online. 

 

All profits raised following the release of the Richard Nicoll dress for Trop50 will be donated to Fashion Targets Breast Cancer; the leading charity fashion campaign by Breakthrough Breast Cancer. With almost 50,000 women being diagnosed with breast cancer each year in the UK, Trop50 and Richard Nicoll are teaming up with Fashion Targets Breast Cancer to support Breakthrough’s life-saving work. 

 

The Richard Nicoll dress for Trop50 will be available to buy at £555 from the 7th February from Atelier-to-go.com. 

Trop50 is available from most major retailers from 7th January 2013, RRP: 1L £2.29; 330ml £1.19