Radiator has been awarded an International PR, social & marketing project promoting a new range of luggage across Europe for Eastpak. Eastpak is a backpack brand, making bags since 1952. The range includes backpacks, shoulder bags & travel gear, as well as accessories. The agency won the business after creating a proposal focused on young European entrepreneurs and the Eastpak Core Series Ambassador Project will support and celebrate urban creative business by recruiting 24 emerging entrepreneurs across eight European markets. The Ambassadors will share their knowledge, skills and tips through PR & social and their stories will be showcased on eastpak.com/ambassadors from September 1. The project will culminate in a Europe-wide competition later in the year to find an outstanding new urban entrepreneur – as voted by a panel of judges including the Core Series Ambassadors.

www.eastpak.com
@eastpak_uk
www.radiatorpr.com
@radiatorcomms