PZ Cussons Beauty has announced the launch of Fudge Urban, a male styling range consisting of eight products inspired by professional expertise. Fudge Urban’s styling products are split into three easy ranges, Hold Up, Matte Up and Rough Up to provide instant solutions for styling. The MatteUp range includes Matte Wax (£6.99), Head Master(£6.99) and Anti-Gravity Powder Styler (£5.99). These products mould and hold the hair with mattified effects. The Anti-Gravity Powder Styler includes Hydrolysed Wheat Protein Copolymer which helps to boost body whilst sealing in moisture. The RoughUp range includes Sea Salt (£6.99) and Texture Junk (£6.99); these products create natural looking body and texture. The HoldUp range includes Remouldable Paste (£6.99), Ice Freeze Styling Gel (£4.99) and Inflatable Jelly (£6.99); these products fix, tame and re-define hair for long-lasting styles. The products are available from Boots, Superdrug, Tesco and Sainsbury’s, Launching from June 2017.

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