Push PR has been appointed to handle the UK PR activity for new luxury botanical toothpaste brand BOCA. Made entirely from safe, natural and organic ingredients with an innovative day and overnight formulation, BOCA is designed to challenge oral bacteria. Handmade in its own laboratory in Bath, the BOCA mission is to create the finest toothpastes combining innovative technology with natural botanic ingredients. The laboratory gardens house over 300,000 resident bees who have provided their first harvest of propolis enabling BOCA to incorporate this powerful ingredient into their preparations. The BOCA Botanical Oral Care Advantage toothpaste range delivers a luxurious blend of botanicals and also incorporates a choice of organic and natural flavours. The BOCA Bespoke Advantage range is the world’s first toothpaste preparation to be handmade and designed for each individual’s oral health care needs and preferences and is only available with a personal consultation with one of the BOCA dental ambassadors.

www.boca.co.uk