Beauty PR agency Purple has been appointed to handle UK PR activity for beauty brand Eyeko. Established in 1999 by make-up veterans and partners, Max and Nina Leykind, Eyeko re-invented mascara with its iconic zero-waste squeeze tubes to create an eye wardrobe of formulas and brushes for instant results, easy application and long term lash care. Style icon Alexa Chung joined Eyeko as Creative Consultant in 2013 bringing a wealth of knowledge to the brand having worked with top international make-up artists and titles ensuring sell-out launches globally. Eyeko is currently available in Selfridges, Space NK, Net-a-Porter in the UK as well as prestige retailers in over 25 countries.

www.eyeko.com
@Eyeko