Within London’s largest festival of fashion Pure London, Pure Origin continues to evolve into the UK’s number one destination for sourcing and manufacturing, knowledge and solutions. This coming February (10th – 12th) Pure Origin’s global line-up includes a newly launched ‘Country Focus’ which this season spotlights Italy. As a convenient and cost-effective way for buyers to meet with UK and international manufacturers, Pure Origin brings together over 200 exhibitors from 13 countries to create a wide range of business and networking opportunities, new thinking and innovation. Garment and fabric suppliers, denim and textile designers and technology brands attract buyers, sourcing, and technical personnel from the likes of Asos, White Stuff, Victoria Beckham, River Island, JD Sports, Marks & Spencer and Selfridges. The new ‘Country Focus’ section showcases some of the best of Italian fashion with leading fabric houses, manufacturers, labelling and packaging companies showcasing their collections. With its own seminar stage, the Pure Origin programme features speakers and leading change-makers putting the future and how to make it sustainable and circular top of the agenda. The biggest challenges in garment sourcing, from the integration between sustainability and speed-to-market, supply chain transparency, fabric and technological innovation will be addressed. At Pure London, visitors will continue to see over 700 women’s and menswear brands offering Ready to Wear and Premium collections, Footwear and Accessories as well as the newly created Gen Z section, and kidswear section Bubble at Pure London. The next Pure London and Pure Origin takes place at London Olympia from the 10th – 12th February 2019.

www.purelondon.com