Pure London has announced that British designer, Dame Zandra Rhodes will be at the AW20/21 show for a keynote address on day one. Zandra will take to the newly created Nomad stage in the National Hall of Olympia London to discuss her ‘50 Years of Fabulous’ at 3.30pm on Sunday 9th February 2020. This year Zandra celebrates her own Jubilee in the fashion industry. Visitors will hear her speak about the ups and downs of continuing to thrive in the fashion world, offering fascinating insights and no doubt a few interesting stories over the years. Over the past 50 years, Zandra has dressed figureheads of the fashion industry in her signature creations, which combine vibrant patterns and finishes with superior-quality fabrics. Her seasonal collections are a display of her textile expertise and experience, captured in the colourful dresses printed and beaded by hand at her London atelier.

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