PUMA and MCM launch limited-edition selection of footwear and apparel to celebrate 50th anniversary of Suede
MCM reimagines the PUMA Suede collection, viewing its legacy through a lens of modern luxury to create a limited-edition selection of footwear and apparel. PUMA X MCM pays tribute to the founding days of hip hop—when the brands first became expressions of music culture.
Made in Italy, the 50th anniversary Suede reinvents the codes of the classic shoe with a focus on texture and detail. Its upper is constructed of elegant, durable Visetos canvas—redeveloped specifically for this product to offer greater breathability and comfort. On the shoe’s tongue, a gleaming, jewellery-polished brass plate bears the MCM logo and a unique registration number—a nod to the exclusivity of MCM’s famous handbags. Each pair includes coordinated laces in two distinct styles: leather with contrasting edge-stain and fabric with metal tips. Primary packaging is similarly elevated: the shoes are housed in a textured “canvas” shoebox stamped with lacquered MCM logos and foil details. Custom tissue paper bears the signature pattern of the Suede’s outsole. MCM offers the shoe in three colorways: classic cognac, white, and red-blue multicolor.
The PUMA x MCM limited-edition collection is available from May 24th at END Clothing and Footpatrol