Primark has announced its debut Wellness collection, available in stores from the end of February. With 80 must–have products across womenswear, menswear, homeware and skincare, the Wellness collection is Primark’s next step in making it easier than ever for style-conscious shoppers to be kinder to themselves and the world around them! The Wellness collection has been launched under its Primark Cares initiative, its commitment to being a responsible retailer and offering more products made using more environmentally friendly materials to their customers. All products in the collection are made using either organic cotton, recycled materials, or sustainable materials, or encourage shoppers to put their personal wellbeing first through comfort, rest, and reflection.
Wellness fans will be able to shop the new collection as a permanent addition to Primark’s stores from the end of February. Look out for dedicated Wellness hubs – displaying the full collection – in 9 stores* across the UK, including flagship Oxford Street and Birmingham stores. Selected parts of the collection will also be available in
over 200 stores across Europe. To celebrate the launch, Primark will open a temporary home away from home offering an exclusive preview of everything the collection has to offer will be able to get a first glimpse at a pop up store at BOXPARK Shoreditch.

www.primark.com