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Planet Diva launches
DRSMPR has been appointed to handle PR activity for Planet Diva, a new beauty box company. Customers will be given the opportunity to try out new products each month, including a combination of regular size and sample size products. Every Beauty Box will contain different products to the previous month and will also be different to other boxes sent out to different customers. Products are not limited to big name brands but also include items from small, niche cosmetic businesses. Subscriptions start from £40 for three months.