September 1 sees the launch of Philip Kingsley Elasti-Styler (5-in-1 styling). Elasti-Styler is a multi-tasker that strengthens, conditions, primes, tames and adds shine. Many styling products work to the detriment of hair health, leaving your style looking polished, but your hair feeling coated and crisp. Over styling and over-use of styling products can dry out the hair and create build up on the hair shaft, causing damage to the cuticle, dulling shine and causing breakage. Conditioning the hair before styling can help to minimise damage, nourishing the cuticle to improve shine and manageability. From the brand that brought us Elasticizer 45 years ago, which is now probably the most iconic hair mask of all time, originally formulated for Audrey Hepburn and remains the bestselling product today selling one every minute. Elasticizer has countless beauty awards and so many celebrity fans such as Kate Winslet, Renee Zellweger, Cate Blanchett.

www.philipkingsley.com