Hatch Communications has been appointed by PhD Nutrition to handle the brand’s consumer, trade and social media accounts, as well as a fully integrated campaign launch for their new brand creative. Following extensive research, PhD Nutrition, experts in scientific sports nutrition, are set to launch a tailored range of products, designed to meet the specific nutritional needs of a woman. PhD woman features product pillars to suit any fitness or weight loss goal, in the form of shakes and bars, and will hit shelves in stores in March 2013. Hatch will work across PhD’s full product portfolio, raising awareness of the current range aimed at men, as well as launching PhD woman at the Vitality Show on 21-24 March. Hatch’s specialist sports division will also maximise their sponsorship properties and brand ambassador relationships with various sporting teams and athletes.

 

www.hatchcommunications.co.uk