P&G Fabric Care announces partnership with Giles Deacon

 

P&G Fabric Care, whose global brands include Ariel, Tide, Dash, Downy and Lenor, has announced a series of partnerships with global fabric and fashion experts in support of its new P&G Future Fabrics program. Fashion designer Giles Deacon has been appointed P&G Fabric Care’s first ever Global Fashion Consultant. In his capacity as Global Fashion Consultant, Giles Deacon will unveil a machine-washable capsule collection at the P&G Future Fabrics 2013 event in Milan. Giles will also collaborate with and advise P&G Scientists on the potential of machine-washable fabrics in the fashion industry, and help inform P&G’s fashion-minded approach to designing sophisticated fibre care technologies. Giles and an alliance of fashion and fabric experts will come together at the first ever P&G Future Fabrics 2013 event in Milan on November 21, to inform fashion media on the science of the beauty and care of clothes. A second P&G Future Fabrics 2013 event in New York on the December 5 will reveal further P&G Fabric Care initiatives including the work with Giles as well as a new partnership between Tide and the Council of Fashion Designers of America.