Italian beauty brand Peter Simone introduces Smoothing Eye Contour Cream. Specifically designed as a 360 ‘eye fix’ for under and around the eye area as well as the glabellar lines between and above the brows, Smoothing Eye Contour Cream reduces appearance of puffiness, tiredness, upper lid drooping and visible signs of dehydration around the eye area. The cream may be used as an alternative to fillers, botox and traditional concealers. Key ingredients include crithmum maritimum extract (sea fennel), hydroxypropyl cyclodextrin, hyaluronic acid, pink acacia extract and siegesbeckia extract. Peter Simone Smoothing Eye Contour Cream is priced at £61 (50ml) available online. Additionally, Nicol PR has been appointed to handle global PR activity for the brand including its founder and creator, Pietro Simone Lava.

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