Buckinghamshire-based PR agency, Peachy PR, has announced an expansion of its services with the launch of a Peachy Social division. Peachy PR, launched by Fiona Minett in 2011, has seen a growing demand for social media support from both retained clients and new enquiries. Fiona says, “We have been working on clients’ social media channels for some time now and, as the demand for the service is increasing and the modern day need for cross platform communication and digital integration gets ever more critical, we felt that the timing was right to launch the Peachy Social service.” Peachy Social is headed up by Emma Allsebrook, who works across both PR and Social Media activity, and is supported by Social Media Coordinator, Lucy Nannery. The team will report to Fiona, with creative input given by the wider PR team as the two divisions of the agency coordinate in order to optimise all outward client communication. Peachy Social continues the Peachy PR ethos in taking a very personal approach to handling each account in order to communicate in the right tone and with the right content as the voice of each brand they work with. Peachy Social is currently working with a number of retained accounts and officially launches to take on new business from September 2015.

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