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Pat McGrath revealed as Selfridges’ special guest editor for new campaign
Legendary Queen of Makeup, Pat McGrath, is bringing her extraordinary vision and divine imagination to Selfridges as Special Guest Editor for the department store’s major new multi-platform campaign, A Technicolour Odyssey. The first ever collaboration of its kind, this creative retail campaign will see Pat McGrath’s vision of colour as an uplifting universal language brought to life in partnership with Selfridges.