Pat McGrath, iconic artist and beauty visionary, will preview her first limited edition release, GOLD 001, this month as part of her new platform, Pat McGrath Labs. Pat McGrath Labs is a vehicle for Pat to bring new creation and discovery quickly to the public while she continues to work on the development of a complete make-up brand, which she plans to launch in late 2016. Pat comments: “We’re doing this in a very untraditional way. With Pat McGrath Labs, I’m now able to bring innovation to the public almost instantly.” GOLD 001 is a highly malleable formula offering highly pigmented colour and shine. GOLD 001 will come to the consumer in a gold foil bag that contains the pigment and its tools; a spatula, mixing liquid, and a second life container, all packed in couture sequins. Pat McGrath Labs GOLD 001 will be available from October 29 at patmcgrath.com priced at $40. Only 1,000 units will be available in this first limited run.

www.patmcgrath.com
@patmcgrathreal
#PATSGold001
#Gold001