Parfums Givenchy announces Amanda Seyfried as its new face

 

Parfums Givenchy has announced its collaboration with American actress Amanda Seyfried for the new communication campaign of its star fragrance, Very Irresistible. Amanda Seyfried, who began acting in her teenage years, has appeared in a string of films, including Mamma Mia!, Chloe, Dear John, Letters to Juliet, In Time and, more recently Les Misérables. She will next be seen in the film Lovelace. Parfums Givenchy Global President Thierry Maman said: “Amanda is a very talented actress with a sparkling beauty and an effortless sense of elegance. We very much look forward to working with her on a new exciting communication campaign.” The new campaign featuring Amanda Seyfried will be unveiled from Fall 2013.