July sees the launch of a new Pro-V Dry Shampoo collection from Pantene. This dry shampoo uses brand new and advanced Oil Absorber Technology, which contains tapioca starch as the key active, to absorb excess oils, dirt and grease on the hair. Without emollients, Pantene’s oil-absorbing tapioca starch particles are easily removed for an exceptional clean with virtually no visible residue. The Pro-V Dry Shampoo collection comes in three variants including Instant Refresh Dry Shampoo, Volume Booster Dry Shampoo and Colour Saviour Dry Shampoo. The Pantene Pro-V Dry Shampoos collection is available from July 1 priced at £3.99 each.

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