Anika Birchall PR has been appointed to handle UK PR and influencer outreach for Danish interiors brand, OYOY Living Design. Established in 2012, OYOY Living Design was founded by Danish designer, Lotte Fynboe who abides by the motto ‘Less is More’ and is influenced by colour, natural materials, graphic elements and shapes creating products which are all rooted in traditional Scandinavian design. Each product in the OYOY Living collection are re-designs inspired by Lotte’s childhood memories with subtle twists of Japanese design. In 2014, the brand introduced OYOY MINI to the collection, offering playful interiors accessories for children’s spaces. The overall OYOY Living Design mission is to create classic, functional and long-lasting designs with unique details and alluring colour combinations.

OYOY is stocked in independent stores worldwide and across the UK including Amara, Anthropologie, Couverture & Garbstore, Scandibørn and Skandium. A dedicated UK webshop will launch in Spring 2020.

oyoylivingdesign.com