ORLY appoints b. the communications agency
b. the communications agency has been appointed to handle the PR and communications for ORLY. Sister agency, summer. have been appointed to handle all influencer marketing and relations. Founded in the 1970s by industry icon and ORLY Founder Jeff Pink, ORLY has been at the forefront of the nail industry for over 40 years with its innovative formulas, colour expertise and efficacious treatments. Jeff remains at the forefront of the ORLY brand and acts as a driving force behind the industry’s most iconic innovations; from the creation of the original French manicure, the first gel polish infused with nail-nourishing vitamins and the Breathable range, a one-stop treatment, basecoat, colour and topcoat in a bottle with a vegan, 13-free and halal certified formula.