Oriflame introduces 2-in-1 mascara

 

Oriflame cosmetics has launched a 2-in-1 mascara designed to deliver dramatically long, thick lashes in a highly pigmented shade of black. The 2FX Over Black Mascara contains three times more pigments than Oriflame’s original best-selling 2FX mascara for sultry, blacker than black lashes. The mascara has a hi-tech, intelligent brush system which lets you choose from two dramatic lash effects; length or volume – or both. Two caps are concealed in the lid to deliver your lash effect of choice. Cap 1 can be twisted to reveal a brush to apply definition and lengthen individual lashes for a full fringe effect. Cap 2 reveals a brush loaded to expand the look of each lash from root to tip, resulting in nine times more volume for a non-stop, high drama look. The mascara contains a unique, multi-tasking formula that ensures that lashes are defined, separated and / or volumised without clumping. The ultra-black pigments in this limited edition version deliver an even more dramatic look than previously possible. Oriflame’s 2FX Over Black Mascara is priced £9.95 and available to purchase in the UK from May 11 at a special launch price of £6.95 until June 7.

 

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