Sports lifestyle brand Onitsuka Tiger hires Renegade for pan-European PR strategy plus UK and German PR

 

Sports lifestyle brand, Onitsuka Tiger, has hired Renegade Media as its lead European PR agency and agency of record for the UK and Germany. Renegade will develop a centralised PR strategy for implementation across the brand’s key European markets.  In addition, Renegade takes on responsibility for PR activation in the UK and Germany. The activity kicks off with the Spring Summer 2013 collection and a major brand communications campaign that positions Onitsuka Tiger as the brand of ‘Modern Japan’. Renegade will report to Onitsuka Tiger’s head of brand management, Lisa Hogg. Onitsuka Tiger was established in Japan in 1949 and has since created footwear and clothing inspired by Japanese values of craftsmanship and attention to detail.  With heritage built into the design of each product, along with added modernity, the brand offers a wide range of styles for those who value their individuality. Onitsuka Tiger creates products for people who demand something above and beyond mainstream sports brands.

 

www.onitsukatiger.com