Skincare brand Olay announces the launch of a formula upgrade of its Olay Regenerist range. To combat Skin Fatigue, Olay scientists have developed new Skin Energising Technology, a complex of ingredients to reenergise skin’s appearance and protect skin’s bio-energy. The Olay Regenerist upgrade is designed to improve skin’s responsiveness to anti-ageing skin care. Skin Energising Technology complex includes new specially selected anti-ageing ingredients together with optimised levels of existing and proven Olay Regenerist ingredients: Niacinamide and Pal-KTT KS, which have been increased by levels of up to 200% to help aid penetration of these key actives into the skin’s surface layers. New ingredients include OliveM, Niacinamide, Pal-KTTKS and Lys’Lastine V. Olay Regenerist with new Skin Energising Technology improves skin’s responsiveness to anti-ageing ingredients and fights the look of skin fatigue by accelerating surface layer cell turnover, re-energising skin’s appearance and decreasing the appearance of fine lines and wrinkles. Olay Regenerist with Skin Energising Technology is exclusive to Boots stores and Boots.com from April 1 priced from £19.99. Additionally, Olay announces the launch of two new products to the Regenerist Luminous range including Olay Regenerist Luminous Skin Tone Perfecting Cream and Olay Regenerist Luminous Dark Circle Correcting Eye. New Olay Regenerist Luminous products are specially designed to penetrate 10 layers into the skin’s surface, gently renewing it layer by layer to reveal brighter, luminous, healthy looking skin. Olay Regenerist with new Skin Energising Technology is exclusive to Boots stores and Boots.com from April 1 priced from £29.99.

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