London-based performance lifewear brand OHMME has appointed Canoe to handle their UK PR and Publicity with immediate effect. A player in performance wear since 2016, OHMME’s goal is to redefine fitness as a lifestyle, not a temporary fix. OHMME recognises that fitness focused men’s lives are no longer made up of modular blocks of time defined by a rigid structure but instead are a flow of activity that requires versatile performance apparel. OHMME’s modern silhouettes easily translate from the gym to the streets, perfect for everyday life, hence the term Lifewear. Presenting high-end training apparel made for a wide range of activities including HiiT and yoga, their apparel offering seamlessly blends style with sustainable recycled technical fabrics, enhanced comfort and performance fit. Utilitarianism has never been so expressive. Canoe will be handling all PR strategy and media enquiries.

www.ohmme.com
@OHMME