Californian surf lifestyle brand Ocean Pacific (OP) makes UK debut and appoints Radiator PR

 

Californian surf lifestyle brand Ocean Pacific has launched in the UK and appointed Radiator PR to handle its UK PR activity. Ocean Pacific is the biggest selling swimwear brand in the US celebrity endorsements including Selena Gomez, Ashley Tisdale and Sarah Hyland. This year, Twilight actor Kellan Lutz and actress Katrina Bowden of 30 Rock are set to front the US campaign. The OP collection for Sports Direct features men’s, women’s and kid’s beach lifestyle apparel, ranging from swim-shorts, t-shirts, dresses and swim-wear to sandals and inflatables/accessories which is aimed at a target audience of kids aged 5-12 and adults, both male and female aged 18-30. Staying true to the brand heritage, this collection is fun, bright, colourful and with a lower price point to appeal to a more mass youth audience. OP will be stocked exclusively at Sports Direct; online and in-store. Key styles include the retro bikinis, in pop colours such as pink geometrical and tropical prints, along with a range of fun and eye-catching graphic t-shirts for men, women and kids.

 

@RadiatorPR