Norwegian Rain launches in the UK

 

November 26 sees the exclusive UK launch of Norwegian Rain to Harvey Nichols’ flagship Knightsbridge store. Norwegian Rain will inaugurate their presence with a collaborative project, The Harvey Nichols Rain Project, devised with the members of creative collectif, The COAL Project. Whilst the Norwegian Rain collections are a mixture of menswear, womenswear and unisex designs, The Harvey Nichols Rain Project will sit within the department stores’ menswear department, transforming an area of the lower ground floor with a contemporary experiential retail space, spanning approximately 200 sq. ft. and incorporating both Norwegian Rain outerwear and  handcrafted goods such as Paris-based Lotho eyewear, Super Duper Hats and Sebastian Dollinger’s special-edition Eton shirts. With over 50 stockists in more than 20 countries, the forthcoming venture with The COAL Project will celebrate Norwegian Rain’s debut into the UK. The space itself will be based upon the art of craft; rough, natural-edge wood, painted in white, with the product providing the necessary ‘ink’. Vintage furniture, sourced from flea markets and craftsmanship tools, will serve as props within the space. The Harvey Nichols Rain Project will remain in place until the fourth edition of London Collections: Men, which will run from January 6-8, 2014.