Music and entertainment brand NME has announced a partnership with concert promotions and live events company, Kyodo Tokyo Inc. to launch nme-jp.com as well as a series of live NME-branded music events in the country. The new nme-jp.com website will feature a mix of breaking news and exclusive interviews with the most popular and best breaking artists in Japan today, blended with curated and translated editorial content from NME.COM. With 65 years of promoter expertise, Kyodo Tokyo will support this new editorial offering with a high-calibre calendar of live events featuring both international and local talent. Jo Smalley, publishing director of NME, says: “I’m absolutely delighted to be working with Kyodo Tokyo to bring NME to Japan. It’s a brilliant opportunity to deliver our content to an appreciative Japanese audience boosted by an exciting experiential strategy. Both our companies are rich in heritage – NME has been the definitive voice of everything that matters in music since 1952, while Kyodo Tokyo has been putting on world-class events in Japan since 1962 and continues to do so with the likes of Sir Paul McCartney and Taylor Swift this spring and The Rolling Stones in February 2014. This partnership represents an exciting new chapter for both brands, as we work together to make NME-jp.com the most influential music site in Japan.” nme-jp.com is scheduled to launch on July 10 on desktop and mobile, followed by a series of new live NME events to kick off in November, starting with Jesus & Mary Chain in November.

nme-jp.com
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