New menswear retail event Off The Rails reveals the first brands, features and partners involved in its four-day retail event to take place between October 30 and November 2, 2014, at The Truman Brewery, London. Over 70 menswear brands will create a bespoke temporary store exclusively for the event, where their autumn / winter collections will go directly on sale to guests attending. There will be a mix of classic and contemporary brands, shoes and accessories, with price points ranging between £10 – £400, and outwear and tailoring up to £1,000. The first wave of brands to be announced revealed include Oliver Sweeney, J Lindeberg, Rains, Bobbies, Pretty Green, SNCL, By Way of Natural Selection, Blood Brother, Tourne De Transmission, House of Nines, Smith & Wykes, Parka London, Oppermann, Kent & Curwen and Common People. More brands will be announced throughout the summer. Additionally, guests will be able to enjoy a complimentary 20 minute personal styling session in the Topman Personal Shopping Lounge. The team at SEW will also be setting up an on-site Alterations Booth, where guests are able to get their purchases customised and tailored to fit them whilst they wait. Guests can also make an appointment at the Murdock London Barbershop who will be offering haircuts, styling, wet shaves, facials, manicures and beard trims, all at a 15% discount to their regular retail prices. Murdock will also be selling a range of their luxury grooming products as well as offering advice and tips on self-grooming. Tickets to the public are available online from June 26 priced at £10 each or £12 for two, with all subsequent tickets priced at £6 each.

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