Forward PR has been appointed to handle international press for luxury London-based label CIMONE. Under the creative direction of Carli Pearson, CIMONE is a new womenswear brand. Carli worked for seven years at Stella McCartney, was Design Director at Alexander Wang, was Head of Show Collection at Pucci, and most recently was Head of Womenswear at McQ, Alexander McQueen. The label’s AW16 launch collection features a cacophony of exaggerated proportions and graphic lines thrown off kilter by rich brocades in unexpected shapes. Designs are refabricated and layered to be worn alone or ensemble. Glossy smoked rubber is twinned with textured canvassing, layered to resemble a photographic negative that highlights construction. Heavily worked embroidery is hand-laced from laser cut leather with a nod to the Samurai armour.

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