Knitwear label Needle has appointed Mercer Keeble PR to handle its PR activity. Launched in 2013 by Lizzie Cawthray, Needle offers a selection of knitwear for women featuring classic styles with a quirky twist. Needle is produced in Italy using the finest yarns, whilst design is handled by its design team based in the UK. The autumn / winter 2013 collection is available now online with the spring / summer 2014 collection set to launch in January 2014. The agency’s remit also includes overseeing the day to day press office and handling interview requests for founder Lizzie Cawthray.