Fashion brand Nasty Gal has announced their collaboration with Emma Louise Connolly. Emma Louise Connolly is a British model and influencer. The 30-piece summer capsule edit features her summer favourites, including two slogan tees designed exclusively by Emma herself.  A long-time fan of the brand, Emma Lou collaborated with Nasty Gal on the campaign and product direction, working with the buying team based at the Manchester HQ to edit the collection and self-style her favourite looks. Nasty Gal was inspired by Emma Lou’s worldly adventures, with the range featuring cute ruffle tops, lace up shorts and pretty dresses alongside key summer staples such as slogan tees and white denim which complement the collection.  Emma Lou’s eclectic personal style embodies the confident and carefree attitude of the collection. The campaign was shot in Nasty Gal’s hometown of Los Angeles at the Wright Ranch in Malibu, California and the collection will be available at www.nastygal.com from 10 July 2018.

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