Premium casualwear brand, Napapijri has announced they are strengthening their presence in London with a newly opened, long-term pop-up store on Carnaby Street and a unique and innovative installation at Kings Cross to launch their ‘Futurewear by Napapijri’  collection. The openings follow the brand’s Shoreditch ‘Tribe’ store launch in August 2018, adding to their worldwide network of over 200 stores.

The Napapijri Carnaby Street store is 135sqm and will stock all of the brand’s collections; Wonder, Tribe, Icons, Futurewear and Footwear. To mark the launch, the store window features a specially commissioned illustration by London artist Margot Bowman. The experiential space in Kings Cross is a temporary Hub to mark the launch of ‘Futurewear by Napapijri’, the season’s hero products each focusing upon design, innovation and sustainability – Superlight, Ze-Knit and Infinity.