Nails inc announces its collaboration with Alexa Chung in celebration of its 15th anniversary. Signed as the new face of Nails inc from autumn winter 2014, Alexa will feature within the brand’s fashion-led campaign photography shot by Rankin, be a brand ambassador and has creatively collaborated on a line of fabric inspired co-branded polishes launching in August 2014. Debuting in Nails inc’s new bottle designed by Creative Director Fabien Baron, the range consists of six polishes including Alexa Lace In Red, Alexa Cashmere In Mink, Alexa Silk in Black, Alexa Leather In Black, Alexa Sequins In Black And Gold and Alexa Camouflage. The Nails inc Alexa Chung fabric collection is available nationwide and online at nailsinc.com from August 2014 priced at £15 each. Additionally, June marks the launch of its first product, limited edition Red Lace in its original bottle on nailsinc.com priced at £12.

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