Personalised price comparison platform MyBeautyCompare launches. Founded by Nidhima Kohli, MyBeautyCompare is designed to enable women to find the best makeup and skin care products to suit their skin type through unbiased recommendations. The new website allows users to discover and compare beauty product prices for over 200,000 popular makeup, skin care, body, hair and fragrance products and brands to enable women to find the right products for them. The website also offers a Personalize Your Beauty section enabling users to fill in a short questionnaire for access to free instant beauty product matches from over 1500 brands. The range of beauty product matches is derived from MyBeautyCompare’s personalised search engine based on thousands of recommendations from women who share the same beauty profile. MyBeautyCompare also allows users to purchase products by clicking ‘buy’ to be transferred to the relevant shop’s website. The site also features a Meet the Experts section offering industry expert tips from beauty professionals and celebrities; and a skincare forum where members can discuss products, share advice and tips.

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