Murad creates RepleniCell technology and rolls out new products

 

Skincare brand Murad announces the introduction of a new ingredient technology called RepleniCell. The high-performance solution turns water into skincare for youthful, hydrated skin. RepleniCell technology, was developed by Dr. Murad and Jeff Murad. Exclusive to Murad products, the new hydration technology utilises a proprietary blend of osmolytes, select amino acids and trehalose to pre-treat the water phase of all Murad formulations. RepleniCell will debut in Pore & Line Minimizing Hydrator (£49.50) from October 2013, followed by all Murad day and night moisturisers and Rapid Collagen Infusion (£78.00) in February 2014. Murad’s Pore & Line Minimizing Hydrator is designed to tackle both pores and ageing flaws. Key ingredients include kombucha collagen defense which stimulates collagen production; lentil seed extract and witch hazel to tighten pores and help control excess oil; and cinnamon extract restores the skin’s surface by reducing inflammation and oil production. Murad’s Rapid Collagen Infusion is a new wrinkle-fighting skin solution designed to boost collagen and hydration levels for plumper skin in two hours.