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MR PORTER launches The MR PORTER Style Assistant
Online men’s fashion distributor, MR PORTER, has introduced a new gifting service for the holiday season in partnership with Facebook Messenger entitled The MR PORTER Style Assistant. The MR PORTER Style Assistant is an intelligent gift finder service and transaction bot designed to help customers identify the right gift for themselves or loved ones based on a series of customer typologies and contextualized questions. With a streamlined experience, the service allows users to find gifts based on a desired style, product category, product mix and at the right budget before connecting to MRPORTER.COM to finish the transaction.