Morphe expands into complexion category with Fluidity
Beauty brand Morphe is expanding into the complexion category with Fluidity. A complexion collection featuring 60 tone-empowering foundation shades, 31 concealer hues, 15 sheer matte powders and two primers. The 60 tones span five levels with 12 shades per level: Level 1:Light, Level 2:Medium, Level 3:Tan, Level 4:Rich, and Level 5:Deep. Each shade is distinguished by one of four undertones: Cool, Neutral, Olive, and Warm, as well as a shade description that helps users find their match (for example, F5.50 is Warm: deep with rich red undertones). As well as a 60 tone foundation, the new Fluidity range also includes a 31 shade concealer including a bright white which super-fair complexions can use as a highlighter, or to brighten the under eye area, while artistry-obsessed users can use to carve out brows for a brow highlight, create a cut crease, or as a canvas for popping eye looks plus a 15 shade filter effect finishing powder, two primers and a Fluidity Brush & Sponge Trio. Prices start at £9. Available from 17 January.