Fluorescent PR has been appointed to handle the PR and Influencer outreach for oral care brand MOON. Founded by brand whisperer Shaun Neff, MOON re-imagines the traditional oral care routine, elevating it into a complete oral beauty experience, with a range of aesthetically pleasing and pioneering products worthy of your bathroom shelf. Neff tapped close friend and model, Kendall Jenner, to co-create one of the hero products within the collection; The Teeth Whitening Pen. As a stakeholder of MOON™ Jenner collaborated with Neff to incorporate some of her favourite ingredients in an innovative formula to deliver breakthrough whitening results. The entire range is PETA certified Cruelty Free & Vegan, and all products are free of: SLS/SLES, Parabens, and Triclosan and is formulated with powerful ingredients such as antioxidant Black Tea, plaque-reducing Coconut Oil, healing Dead Sea Salt and soothing Ginseng to help support healthy smiles. The brand will launch in the UK with their Teeth Whitening Pen, Stain Removal Whitening Toothpaste, Activated Charcoal Whitening Toothpaste, Activated Charcoal Rinse, Clean Slide Waxed Floss, Clean Slide Waxed Flossers and Soft Bristle Toothbrush. MOON’s collection will launch exclusively into Boots across the UK from 11 March, with prices ranging from £6 to £20.

moonoralcare.com