Fashion trade show, MODA, has announced the reveal of its new campaign, This Is Me, a celebration of real women and real fashion. The new theme will be evident throughout the show including catwalk runway shows featuring a cross-section of body shapes mirroring real life. During MODA, taking place on the 17th – 19th February at the Birmingham NEC, the catwalk shows will showcase the collections on a variety of body shapes, while the content programme will look at how the show’s leading collections are redefining fashion for the Elastic Generation and offer expert advice on how retailers can do more to serve this increasingly affluent demographic. Topics high on the agenda include fit and sizing, advice on how to dress every body shape, and a stylist’s view of the brand new collections designed specifically with the Elastic Generation in mind.

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