International model Oliver Cheshire makes his debut as a designer with the launch of stylish new menswear label, CHÉ. The very first collection from CHÉ focuses on resort-wear and features a fresh take on men’s swim shorts that
combine clean lines and relaxed styling with Savile Row influences and technologically advanced, environmentally sustainable fabrics such as ECONYL®. Having worked as a model for more than 15 years and gained a stellar reputation fronting campaigns for brands such as Calvin Klein, Dolce and Gabbana, Versace and Marks & Spencer, Oliver has received numerous offers to put his name to collaborations and collections. However, none were the right fit – until the opportunity came along to team up with his friend, and now business partner, Toby Watkins. In CHÉ’s first collection, playful details and luxuriously tactile fabrics echo Oliver’s own sense of personal style. Inspiration comes from the past as well as the present, with references and cues taken from a contemporary streetstyle aesthetic as well as vintage photographs and the best traditions of British tailoring. Oliver, who is Creative Director, and Toby, CHÉ’s Managing Director, have also called on the expertise of Savile Row alumnus Mehm Ali. Formerly of Hardy Amies, Mehm comes onboard as Technical Design Consultant. The launch collection of CHÉ will available from www.chestudios.co.uk from 16th May 2019 and styles will include: Valbonne Shirt £75, Sunseeker Short £85, Runner Short £95 and Baller Short £110.

www.chestudios.co.uk